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Case study · Website + CMS · local SEO

AA Pflegedienst — 160+ page website with CMS

Client: AA Pflegedienst GmbH, Frankfurt

Industry: Home care (Germany)

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AA Pflegedienst — 160+ page website with CMS

Problem

A Frankfurt care service with a large coverage area had a website covering neither all its services nor the city districts it works in. Families search for care by their part of town ("Pflegedienst + district") — and those pages simply did not exist.

Solution

A complete rebuild: 8 detailed care-service pages, 53 location pages for Frankfurt districts and surroundings, a blog with 105 expert articles on care and financing, and an admin CMS where the client edits all content. The site is built to dominate local searches across the whole city.

System modules

8 care services

Each service with a detailed explanation and a consultation call-to-action.

53 location pages

Frankfurt districts and surroundings — each with its own content.

Blog — 105 articles

Expert texts on care, financing and families' rights.

Admin CMS

The client edits services, locations and the blog — no developer.

Contact & consultation

Inquiry and free-consultation forms on every page.

System architecture

  • Next.js with static generation of all 160+ pages — maximum speed and SEO
  • Admin CMS with a database for independent content editing
  • Structured data (schema.org) for local searches
  • Deployed on a VPS with nginx and SSL

Technologies

Next.jsCustom CMS160+ SSG pagesschema.orgnginx + SSL

Results

  • Live at aapflege-gmbh.de
  • 160+ indexable pages cover services and every part of Frankfurt
  • The client edits all content through the admin CMS
  • Structure built for local searches in every city district

We publish measurable figures exclusively after the client's written confirmation.

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