Case study · Classifieds / marketplace
Classifieds — marketplace platform
Client: Poljoprivrednik AD Novi Sad
Industry: Marketplace
Tractor IMT 539
0 KM
Claas baler
0 KM
3-furrow reversible plough
0 KM
Note: this is a representation created to convey the logic and way the system works. Out of respect for our client's privacy and ownership we don't publicly show real screens, data or project details. In a conversation we can explain our approach and way of working in more detail, within what has been agreed with the client.
Business context
An agricultural marketplace has to understand the difference between machinery, livestock, land, seed, supplies and services. The platform was therefore modelled through categories and attributes that match the real offering. A tractor can have a make, model, year, power, working hours and condition; land an area, type and location.
Problem
- — A simple list of titles and prices isn't enough
- — The user needs precise filters, location and trust
- — The seller needs quick input and control over listings
- — The platform owner needs moderation, packages and usage data
Solution
A platform with categories and subcategories with specific attributes, advanced filters and location, favourites, messages and notifications — plus premium listings, shop profiles, banners and moderation.
System modules
Users & profiles
Registration, verification and shop profiles.
Listings
Posting, editing, renewing and deactivating.
Search
Filters by attribute, location and saved searches.
Communication
Messages, favourites and notifications.
Monetization
Premium listings, highlighting and banners.
Moderation
Reports, administration and statistics.
Roles and permissions
Private users and shop profiles post listings. Buyers search and communicate through internal messages. Moderators and administration control quality, reports and statistics.
Technologies
Results
The platform was designed as a complete marketplace with flexible categories, professional profiles, communication and a foundation for different monetization models.
We publish measurable figures exclusively after the client's written confirmation.